Arguably one of, if not the most important elements of any branding project is a website. You can visit the Circuithing website here.
A huge part of the marketing side of this project was identifying what was different about this new business and how that difference could be promoted. In a further article I’ll explain how we went about this process and the thinking behind it.
The website was planned out thoroughly in terms of SEO (search engine optimisation), page content and website structure. Once all this was completed individual page designs were produced so that the client could see exactly how the site would work on different devices (the site is fully responsive).
Shown above are just a small selection of the page designs. The site was built using WordPress which allows the client to add, modify and update content as required.
Starting as you mean to go on
The key to this whole project’s success was establishing the brand early on. In the same way that a business plan identifies the early stages of development (and chances of success), a well designed brand identity will help a new business maintain a consistent look that grows with the business.
Initial business startup costs can be prohibitively expensive depending on the sector, but I do think a professional consistent brand identity does help make that first impression a good one, so its worth investing in. And in most cases the confidence that comes with making a good first impression will help a business win more opportunities and open more doors.
Follow these links to see some other examples of brand identities I’ve produced. The Rochdale Development Agency, Scott-Grant and Evolution Sorbent Products